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Case Studies / Kentwood Apartment
sold
Kentwood Apartment
Rare Family Office Sale Trades to New Market Entrant
- Guided client through successful sale of one of their original family investments
- Attracted multiple offers through extensive marketing and outreach
- Secured a California buyer seeking entry into Pacific Northwest market
Case Study
Challenge
The Kentwood Apartments, owned by a family office, was a unique asset with an unconventional structure: an older building developed in phases, with deferred maintenance and distinctively varied unit types. Given the client’s infrequent sales history, they relied on us to navigate the complexities of marketing and executing a successful sale.
What we did
Dylan Simon crafted a best-in-class, wide-reaching marketing campaign that underscored the property’s investment potential and addressed the property’s unique qualities. Through an intensive effort, we arranged over 20 property tours and cultivated multiple offers. Recognizing Kentwood’s value as a foothold into the Pacific Northwest market, we secured a California-based buyer seeking to expand in the region.
Result
The sale closed a price and timeline that aligned with the family office’s expectations, and provided the buyer a greater presence in the Pacific Northwest. The sale highlighted the strength of our marketing approach, making for a smooth process and meeting our client’s objectives.
Site Details
Selling Kentwood posed a variety of challenges – all of which we considered when building a truly exceptional and curated marketing campaign for this property. Delivering results to our seller clients is exceptionally rewarding when they acknowledge how well we executed for them.
Dylan Simon
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