sold

Evergreen Apartment Homes

Broad Marketing Campaign Results in Record-Breaking Sale

  • Crafted unique marketing campaign to reach large buyer pool
  • Created intense competition, resulting in 15+ competitive offers
  • Closed sale at record price, exceeding original pricing

Case Study

Challenge

Our team was engaged to sell Evergreen Apartments, a 132-unit property in Federal Way that had undergone significant renovations. While the upgrades made it attractive to investors, the lack of ultra-high priced comparable sales in the area made the desired pricing a challenge to achieve.

What we did

Dylan Simon, the Lead Broker, developed a broad marketing strategy highlighting the quality of the asset and the opportunity. By casting a wide net in our outreach, we maximized exposure and drove competition among interested buyers. Through multiple rounds of bidding, we created intense competition to achieve a price significantly above initial bids.

Result

Our strategy worked exceptionally well, resulting in 15+ competitive offers, giving us the ability to negotiate an exceptional price for our client. The sale closed on a remarkably fast timeline, surpassing the seller’s price expectations and demonstrating the effectiveness of our strategic approach and process.

Site Details

Sale Date
April 25, 2019
Sale Price
$34,150,000
Price per Unit
$258,712

Selling Evergreen Apartments was a true testimonial to the strength of our marketing, negotiation, and sales process. The buyer fell in love with the property and our seller was extremely pleased with the sales price the result we achieved.

Dylan Simon

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