Case Studies / Capitol Hill Triplex
Capitol Hill Triplex
Capitol Hill Triplex sold with 15 offers in hand
- Marketing strategy to align with peak interest
- 50+ property tours resulted in 15 offers
Our client, the Seller, contacted our team in November and indicated that they needed to sell their property. Not only is investor interest low in November, during holiday months, the property required minor improvements to make the property “show ready”.
What we did
We developed a plan with the Seller to make repairs while the market was quiet during the winter months and launch to the market in the spring with peak investor interest. The property was vacant which we used to our advantage allowing us to entice investors with the opportunity to set their own rents to be on par with market.
Through our marketing process, we generated 50+ tours in two days which resulted in 15 offers. We negotiated with the top groups and moved forward with the best offer, the highest priced, all cash, no contingencies and a 14 day close which exceeded the Seller’s pricing expectations.
We were connected to Winslow by our longtime agent who felt we needed to bring in a multifamily expert for our Capitol Hill triplex listing. Are we ever glad we did! Winslow’s data-based approach and expertise upended some of our marketing assumptions despite us being real estate veterans. He really had his finger on the pulse of the multifamily market in terms of price and timing. Thanks to Winslow's counsel we received a great cash offer with no contingencies on day one and closed in 10 days.
William W & Matt G