Alder Walk

THE CHALLENGE

In the emerging market of Fredrickson, with limited transactions, our task was to craft a compelling marketing narrative highlighting the potential growth and upside that had yet to be realized. Many prospective buyers couldn’t point out Fredrickson on a map, let alone Puyallup.

WHAT WE DID

We crafted a targeted marketing campaign spotlighting the meticulous craftsmanship of Alder Walk, emphasizing its custom home-like finishes, clubhouse amenities, and overall architectural design. Concurrently, we underscored the area’s growing industrial sector, showcasing over 5 million square feet of recently delivered or pending industrial space, 70% of which was already pre-leased. This narrative particularly resonated with local buyers who shared our vision and possessed the operational scale to manage Alder Walk effectively.

THE RESULT

Our efforts resulted in 11 property tours and the receipt of 11 competitive offers. Ultimately, we secured a local buyer with a long-term investment horizon. They demonstrated their commitment by making a significant earnest money deposit upfront, leading to a mutually agreed-upon purchase and sale agreement, closing within just 60 days.

This case study exemplifies our ability to identify and capitalize on emerging market opportunities, effectively communicate property value, and secure optimal outcomes for our clients in a competitive real estate landscape.