Case Studies / 1820 Boylston
Sold for Top Dollar
- Small unit sizes and limited parking posed key challenges
- Utilized state-of-the-art marketing video to attract 40 qualified buyers
- Final sales price set new pricing record
Marketing Wins the Day
In September 2016 the property’s ownership approached Dylan Simon and Jerrid Anderson to sell this ideally-located, entitled Capitol Hill development site. We knew the exact strategy to achieve beyond market pricing.
The planned development comprised smaller unit sizes (avg. 530 square feet) compared to other properties in the area, and there was very little parking planned for this site (13 stalls) – making a high price-per-unit sales price very challenging.
Our team recognized that this site’s Capitol Hill location and attractive design would be a big draw for potential buyers, so we created a state-of-the-art marketing video to fully highlight the site’s assets.
We also built out a modern, appealing website for the property, and implemented email marketing and social media strategies to reach a wide range of private and institutional clients.
Online marketing efforts reached hundreds of buyers, and more than 40 qualified buyers expressed interest before Dylan and Jerrid selected a short list of the best buyers to present to the client.
Best-in-class marketing and a large buyer pool resulted in multiple offers and intense competition to own this development site.
The site sold in Feb 2017 for $4,775,000 to an out-of-state investor new to the Seattle market, setting a new pricing record and achieving the client’s ultimate goals.
I was extremely impressed with Dylan and Jerrid’s professionalism and process – and, ultimately, the results!
Christopher H. (Seller)